This site is run by RT LLC, an Idaho limited liability company, doing business as Sled & Stone (“we”, “us”). This page explains what we collect, why, and how to get rid of it. We have tried to write it in plain English.
The short version: we collect the minimum we need to run a waitlist, answer your training questions, and see how many people visit. We do not sell your data. We do use one advertising tool, the Meta Pixel, and it is described below along with how to turn it off.
What we collect
- Your email address, if you join the waitlist or ask us to send you something.
- What you tell the AI Coach. That includes the optional answers you tap (races completed, division, when your race is, which station you struggle with, and optionally age range and glove size) and the questions you type. Every one of those is optional and you can skip them.
- Basic visit data. Which pages were viewed, the website that referred you (we keep only the site name, never the full link), and a random identifier stored in your browser so we can tell one visitor from one person reloading. This part is our own, it is not linked to your name and does not follow you to other websites.
- Advertising audience data, via the Meta Pixel. We use Meta’s pixel so that we can show ads about our products to people who have visited this site. It tells Meta that a browser visited a page here. If you are logged into Facebook or Instagram, Meta can connect that visit to your account. This is the one thing on this site that does track you across services, so we have set it out separately rather than burying it. See below for how to switch it off.
- Order information, if and when we sell you something: what you bought, and the shipping and contact details you enter. Card payments are handled by our payment processor. We never see or store your full card number.
What we do not do
- We do not sell or rent your information.
- Apart from the Meta Pixel described above, we do not run other third-party advertising or tracking tools. There is no Google Analytics on this site; our visitor statistics are our own.
- We do not ask for, or want, sensitive information such as health records or government identifiers.
Why we use it
- To reply to you and to tell you when the product is available.
- To make the Coach’s answers relevant to your race and your experience level.
- To understand what people find useful, in aggregate, so we build and write better things.
- To design and size our products. Glove size responses, for example, genuinely inform our manufacturing run.
- To process and ship orders, and to handle support.
Who else handles it
We use a small number of service providers to run the site. They process data on our behalf, and we do not permit them to use it for their own marketing.
- Vercel hosts the website.
- Upstash is the database that stores the items above.
- Formspree delivers waitlist signups to our inbox.
- Anthropic provides the AI model behind the Coach. The question you type is sent to them to generate an answer.
- Stripe handles payment processing, if and when we sell products. Stripe handles card details directly.
- Google Search Console shows us anonymous, aggregated search statistics. It does not identify individuals.
- Meta (Facebook and Instagram) receives the pixel data described above, so we can advertise to people who have visited this site.
Storage in your browser
We store a few small values in your browser: a random visitor identifier, and a record of your Coach session so your answers persist while you use it. Clearing your browser storage removes them.
The Meta Pixel also sets its own cookies, which is how Meta recognises a returning browser. Those are Meta’s, not ours.
How to turn off the advertising pixel
Any of these work, and none of them affect the rest of the site:
- Adjust your ad settings in your Meta Accounts Center, which controls how Meta uses data from sites like ours.
- Turn on “Do Not Track” or an equivalent privacy signal in your browser. We honour Global Privacy Control signals where we receive them.
- Use a browser or extension that blocks third-party trackers.
- Or email us at hello@sledandstone.com and ask us to exclude you.
How long we keep it
Email addresses are kept until you ask us to remove them. Coach and visit records are kept while they are useful and are automatically limited and aged out over time. Order records are kept as long as tax and accounting rules require.
Your rights
Whoever and wherever you are, you can ask us to show you what we hold about you, correct it, or delete it, and you can unsubscribe at any time. Depending on where you live you may have additional rights, including under the GDPR or the CCPA. We will not treat you differently for exercising any of them.
To do any of that, email hello@sledandstone.com. We will respond as quickly as we can and within any period the law requires.
Children
This site is not directed at children under 13, and we do not knowingly collect their information. If you believe a child has sent us information, email us and we will delete it.
Changes
If we change this policy we will update the effective date at the top. Material changes will be made obvious on the site.
Contact
RT LLC, an Idaho limited liability company, doing business as Sled & Stone
hello@sledandstone.com